| 标题 | 价格底线巧探出 |
| 内容 | 在价格的谈判过程中，如何能不动声色的探出双方的价格底线并为自己所用，使自己的公司受益？下面的小例子希望能给您一些提示。 Dan 和Robert正在谈判折扣，他们是如何摸出双方的底线的呢？请看下面分解： R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units? D: That's a lot to sell, with very low profit margins. R: It's about the best we can do, Dan. （pause） We need to hammer something out （敲定）today. If I go back empty-handed, I may be coming back to you soon to ask for a job. （smiles） D: （smiles） OK, 17% the first six months, 14% for the second. R: Good. Lets iron out（解决）the remaining details. When do you want to take delivery（取货）? D: We'd like you to execute the first order by the 31st. R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st. D: Right. We couldn't handle much larger shipments. R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon —— I can't guarantee 1500. D: I can agree to that. Well, if there's nothing else, I think we've settled everything. R: Dan, this deal promises big returns（赚大钱）for both sides. Let's hope it's the beginning of a long and prosperous relationship. |
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