| 标题 | 实用外贸口语精选系列情景系列35:贸易对象(2) |
| 内容 | the importance of the export research 出口研究的重要性 a: the environment varies greatly because of differences in language, customs and traditions. b: yes. this gap can be filled by export market research before exporting. a: but the importance of the export research is often neglected by the manages. b: that's right. they do not appreciate its value and consider it to be a luxury. a: therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount. b: exactly. 重点讲解： vary vi. 变化，不同 appreciate vt. 认识 penetrate vt. 穿透，渗透 “this gap can be filled.”的意思是“差距可以消除。” 例如：the generation gap can be filled by communication. 代沟可以通过交流消除。 汉语译文： a: 由于语言、习惯和传统的不同，出口环境也会有很大的差别。 b: 是啊，出口前对出口市场的研究从某种程度上可以弥补这种差异。 |
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