forward integration
noun[U]
ukusthesituationin which acompanybuysanothercompanyof thetypethat itsuppliesgoodsorservicesto:
Theadvantagesofforwardintegrationincludebetteraccesstoinformation.
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backward integration
Examplesofforward integration
forward integration
Forwardintegrationis whereby a firm grows towards its customers for example a food manufacturing firm acquiring a food outlet.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The diversification was made mainly into related fields to take advantage of accumulated capabilities; for instance, the trading company entered into chemicals to attainforwardintegration.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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