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单词 family brand
释义
family brand
noun[C]
MARKETING
uk
us
arangeofproductswith the samebrandnamemade by aparticularcompany:
Well-knownfamilybrandslike Heinz may also haveindividualbrandssuch as Weight Watcher's Foods and Farleys.

family branding

noun[U]
(Definition offamily brandfrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesoffamily brand

family brand
It is a type of family branding or umbrella brand.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
Prior to 2012 they used using a family branding or umbrella branding approach.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
Related examples include distribution of different types of products, product bundling, product lining, and family branding.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
This contrasts with family branding, corporate branding, and umbrella branding in which the products in a product line are given a single overarching brand name.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
#https://dictionary.cambridge.org//dictionary/english/family-brand##
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更新时间：2026/8/25 2:33:36