deceiveThe cigarette companies deceived the public about the health risks of cigarettes.
trickShe felt they had tricked her into saying more than she intended.
foolYou don't fool me with your innocent act.
take inThey claimed to be destitute, but we weren't taken in.
pull the wool over someone's eyesI'm not stupid. You can't pull the wool over my eyes like that.
cheatThey are cheating the public by claiming expertise they don't have.
rip offHe has ripped off dozens of unwitting victims.
swindleHe swindled us into handing over the cash.
conHe tried to con his victims out of their hard-earned cash.
defraudThey defrauded the tax authorities to the tune of £2 million.