puffery
noun[U]
mainlyUSuk/ˈpʌf.ər.i/us/ˈpʌf.ɚ.i/theactofpraisingsomeone or something too much in a way that is notsincere:
吹嘘,吹捧,浮夸It's usuallyeasytotellthedifferencebetweensalespuffery andfact.通常情况下,很容易分辨营销时的夸张和事实之间的区别。
Hisbookavoidsacademicpuffery andoffersrealinsight.他的书避免了学术浮夸,颇有真知灼见。
- Advertisers use agreatdealof puffery.
 - Statements made in anexplicitlyjokingmannerare not puffery.
 - Puffery does notaffectthebuyingbehaviourofconsumers.
 
Exaggerating & playing down
- alarmist
 - bloviate
 - blowsomethingout of proportionidiom
 - cartoonish
 - catastrophize
 - dramatization
 - dramatize
 - exaggerate
 - minimize
 - OTT
 - over-egg
 - overboard
 - overdramatic
 - overdramatize
 - overembellish
 - overplay
 - overstatement
 - pile
 - proportion
 - stretch the truthidiom